Thriving in Change: How to Adapt, Evolve, and Win

In business, change isn’t just inevitable—it’s constant. What worked yesterday might be outdated tomorrow. The real challenge isn’t knowing that change is necessary (we all know that) but figuring out what needs to change and having the courage to act. 

That’s exactly what we explore in, Thriving in Chaos: Lessons Learned as a Corporate Marketer, written by Joanne Gore, President of Joanne Gore Communications (JGC). 

Have the Courage to Evolve 

It’s easy to fall into old habits. If something worked before, why mess with it? But sticking to the same playbook in a shifting market can hold businesses back. As the book points out: 

We all know that what worked before today may not work going forward—and vice versa. Knowing something needs to change is the easy part. Figuring out what that change is takes courage, time, and a willingness to fail—to thrive.

The fear of failure often keeps businesses from making the bold moves necessary to stay competitive. But as  book highlights, real growth happens when companies lean into change, test new approaches, and learn from both successes and setbacks. 

See Opportunities Where Others See Obstacles 

One of the most powerful lessons in the book is about perspective. It shares a classic story: Two salesmen are sent to a country where no one wears shoes. One sees no market—no one wears shoes! The other sees untapped potential—no one has shoes yet! 

This kind of mindset shift is critical for businesses. A struggling campaign doesn’t mean failure—it means an opportunity to adjust and improve. A stagnant market might not be the end of the road—it could be a chance to pivot and reach new audiences. 

Embrace Change with Strategy 

Change for the sake of change isn’t the answer. The most successful businesses balance bold decision-making with smart planning. Thriving in Chaos breaks down how to approach change with intention—whether that means refining your audience, sharpening your message, or rethinking how you position your brand in the market. 

Master the LinkedIn Algorithm: A Changing Landscape 

Just as businesses need a clear strategy to navigate internal changes, adapting that strategy to the evolving landscape of platforms like LinkedIn is essential for staying ahead. The platform’s algorithm is always evolving, reshaping how content is seen, shared, and engaged with. What worked last month might not work today. 

So how do you keep up? By treating LinkedIn like a networking event, not a megaphone. Social selling isn’t about blasting messages into the void—it’s about creating value, sparking conversations, and staying adaptable. 

Here’s a winning mindset you can start with:  

•  Engagement over broadcast – LinkedIn rewards meaningful interactions over one-way promotion. The more you engage, the more visibility you gain 
•  Content variety wins – Text posts, videos, carousels—mixing it up keeps LinkedIn’s algorithm interested 
•  Keywords matter – LinkedIn is a search engine. Using relevant industry terms helps the right people find you

The key to thriving in this ever-changing space? A razor-sharp approach. Ask yourself: Who are your best customers? What problem do you solve for them? Where are you making (or losing) the most money? The clearer your answers, the faster you’ll see results. 

 READ MORE: Explore LinkedIn Social Selling Programs | Joanne Gore Communications 

 🤸 Joanne’s Tip for Better Business

If you always do what you always did, you’ll always get what you always got.” Growth doesn’t happen by accident—it happens when you embrace change with intention, strategy, and a clear vision. 

This blog is brought to you by Chapter 1 of Thriving in Chaos: Lessons Learned as a Corporate Marketer. 

Get your copy to learn about navigating the ever-changing business landscape. 

  🛍️ 🍁: Buy on Amazon.ca   🛍️⭐ : Buy on Amazon.com