Lead Generation
November 18, 2019
Whether your CRM is home-grown or a name brand, your business likely has some sort of solution to capture customer and prospect information. Your CRM (customer […]
October 15, 2019
One of the biggest challenges facing today’s print marketers and sales teams is how to deliver the right customer experience at the right time – and […]
March 15, 2019
Mass communications and customer experience are disrupting the Print industry The phrase – disruptive innovation – has been around for over 20 years. In his 1997 book, The […]
December 13, 2018
Lead acquisition is a cost commonly scrutinized in marketing budgets. So much so that any senior B2B marketer will tell you the average cost of a […]
December 13, 2018
The history of print dates back to 3100 BC, when wedge-shaped marks were made on clay tablets by a blunt stylus cut from a reed. However […]
October 3, 2018
For 6 years, I had the privilege of attending the Print Event – starting with Graph Expo 14 and ending with their last-ever: Print19. Managing a […]
September 10, 2018
Earlier this year I attended Xploration18, an annual event produced by Xplor International, that provides the “What, Why and How” of Enterprise Communications Industry trends, best […]
June 29, 2018
I remember the very first business card I ever had. This simple 2 x 3 ½ inch piece of card-stock contained my very own name and […]
April 19, 2018
Often confused with Generation Z teens, the last birth year for millennials was 1996. In 2018, this makes them 22 – 37 years old. And they […]