Customer Experience
March 15, 2019
Mass communications and customer experience are disrupting the Print industry The phrase – disruptive innovation – has been around for over 20 years. In his 1997 book, The […]
December 13, 2018
Lead acquisition is a cost commonly scrutinized in marketing budgets. So much so that any senior B2B marketer will tell you the average cost of a […]
December 13, 2018
The history of print dates back to 3100 BC, when wedge-shaped marks were made on clay tablets by a blunt stylus cut from a reed. However […]
October 3, 2018
For 6 years, I had the privilege of attending the Print Event – starting with Graph Expo 14 and ending with their last-ever: Print19. Managing a […]
September 15, 2018
Compared to digital documents, paper is seen as more official, more trusted, easier to keep confidential and safer/more secure. More than three-quarters surveyed by RIT say documents are […]
September 10, 2018
Earlier this year I attended Xploration18, an annual event produced by Xplor International, that provides the “What, Why and How” of Enterprise Communications Industry trends, best […]
July 25, 2018
Pat McGrew and Kevin Craine have been collaborating in the world of print and enterprise content management for more than two decades. Now they bring their […]
July 6, 2018
Here I am, staring at a blank screen, willing myself to come up with an article idea. And then I saw this great quote: “Writing about […]
April 19, 2018
Often confused with Generation Z teens, the last birth year for millennials was 1996. In 2018, this makes them 22 – 37 years old. And they […]