CX
August 16, 2019
Today’s B2B corporate marketing departments are lean – while expectations and requirements grow large. Digital strategies, content strategies and overall data management have become all-consuming – […]
August 16, 2019
Lessons learned from a cheesy direct mail campaign 74% of Canadian consumers always or sometimes notice advertising in direct mail. So states a recent Canada Post Report. […]
May 23, 2019
NEWS: Maracle chooses Joanne Gore Communications in preparation for their 100th anniversary in Print and Publishing TORONTO, May 23, 2019 – Maracle, the premier source for digital […]
April 18, 2019
Generating more business is a critical goal for print and marketing services providers. But how do you measure success? Is $1,000 enough? $10,000? $1 million? What […]
April 18, 2019
On October 17, 2018, the Cannabis Act came into force, along with a strict framework for controlling the production, distribution, sale and possession of cannabis in […]
March 15, 2019
Mass communications and customer experience are disrupting the Print industry The phrase – disruptive innovation – has been around for over 20 years. In his 1997 book, The […]
December 13, 2018
Lead acquisition is a cost commonly scrutinized in marketing budgets. So much so that any senior B2B marketer will tell you the average cost of a […]
December 13, 2018
The history of print dates back to 3100 BC, when wedge-shaped marks were made on clay tablets by a blunt stylus cut from a reed. However […]
October 3, 2018
For 6 years, I had the privilege of attending the Print Event – starting with Graph Expo 14 and ending with their last-ever: Print19. Managing a […]