Stretch your marketing dollars with B2B programs that generate awareness, customer engagement and growth
SERVICES
The hats corporate/in-house marketers wear change frequently. At any given point your company’s marketing team is managing your events, creating buzz, generating leads, building your brand, talking to your community and managing your website. At times something as simple as a social media post can cripple even the most seasoned marketer.
Joanne Gore Communications helps your lean marketing team thrive so you can hit your business goals.
Take a peek at our menu of services:
Content strategy & development | Social Selling | Direct marketing | Lead generation & conversion | Print marketing | Trade show/Event marketing & execution | Website & online strategy | Workshops, speaking engagements
Download The ROI of a Messaging Playbook
Content strategy and development
Knowing what you do, why you do it, and who should care, seems easy enough. But oftentimes boiling down your message to one that matters to your audience leaves many scratching their heads. JGC will help you identify your key messages, define your target market, and examine the competitive landscape. The result is succinct, targeted, relevant messaging that can be used in all forms of content across a variety of channels.
Having this shareable and repurposable content will stretch your marketing dollars and provide the foundation for a strong lead nurturing program that extends throughout the buyer journey.
Whether you need a comprehensive, multi-channel content marketing strategy, or a carefully crafted subject line, we’ll help you identify and fill your content gaps and maximize your message.
Trade show/Event marketing and execution
One of the greatest challenges all marketers face is getting “bums in seats”. As someone who plans events, whether it’s a booth at an industry trade show, a customer appreciation event, or a workshop, events are where you get to shake hands, look someone in the eye and have the 1:1 conversations critical for business success.
Whether you’re a first-time exhibitor, a tradeshow vet, or seasoned event planner, it’s easy to get bogged down in the sea of logistics, paperwork, and badge scans. As a result, your pre- and post-show marketing programs often suffer. And so does your ROI. We’re here to help.
Lead generation and conversion programs
Do you have an unmined database? Are you struggling with lead conversion? Do you how your prospects and buyers consume content? Are you doing the most to nurture your prospects and contacts?
Whether you are looking for new leads or trying to leverage your existing database to communicate new products or solutions, we’ll show you how to maximize results.
Together, we’ll define a lead based on your business, sales and marketing goals, and create a program tailored to your objectives, resources and budget.
Learn More About How We’re Helping Companies Stretch Their Marketing Dollars
Print marketing
Print is not dead. Print as we know it, however, has evolved.
It is an established fact that 53% of customers are more likely to read and save a direct mail piece than an email. Only 26% might open a marketing email even if it is from a known source.
As the old saying goes, “you never get a second chance to make a first impression”. Do your business cards leave a lasting and positive impression? Are you maximizing print to create a memorable brand experience?
Most businesses no longer have dedicated print buyers and those responsible with the task may have little or no experience with printers or the print medium itself. Because of that, many businesses are missing out on the powerful impact of print.
Using a variety of techniques and technology, today’s printers can produce your message on all sorts of substrates – like fabric, metal, or plastic – with incredible finishes and creative die-cuts that leave a powerful and lasting impression that delivers results.
Whether you are a print provider or print buyer, understanding the role that print plays in today’s marketing mix is a key factor to success.
Are you ready to embrace the power of print?
Direct marketing
You’ve gone to all the trouble of crafting the perfect subject line, one that is not blacklisted, has just the right amount of words, and is compelling and catchy, even on a smartphone. But today’s buyers expect more than a crafty email.
Key characteristics of tomorrow’s (and a good chunk of today’s) buying audience include how and what content is being consumed and shared, their approach to companies and brands, as well as the different ways in which they respond to outbound and inbound marketing.
Studies have shown that campaigns that used a combination of print, email, social media and mobile applications had an average response rate of 9.5%, compared to 7.9% in campaigns that used email only.
Maximize your direct mail success with the content and channels that engage your buying audience.
Dip your toes into social selling waters and go from cold calling to warm conversations
Website and Online strategy
Is your website attracting a buying audience? Are visitors doing what you want them to do when they get there? Are you looking for it to drive highly targeted leads?
The digital landscape changes on a daily basis. And those changes can have a tremendous impact on the success of your website as a lead generator.
Whether you need to overhaul your website, refresh the content, create compelling calls-to-action, or craft landing pages that convert, we’ll help you maximize your website’s potential.
Workshops, speaking engagements and knowledge-sharing
Joanne is a keynote speaker, delivers workshops, mentors students, and shares her experiences and passion for marketing and print in locations ranging from boardrooms to stages.
Topics include:
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- Leveraging LinkedIn to Generate Business
- The Future of Print Sales and Marketing
- Change the Conversation: How to transform your story and attract prospects
- Content Marketing for Effective Lead Generation
- Crafting the Perfect Elevator Pitch
- Tapping the Millennial Mindset to Drive Profitability
Learn More About How We’re Helping Companies Stretch Their Marketing Dollars
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